Bad Bananas
I was in the grocery store about a month ago when I first spotted this amazing sight. Could you imagine paying $1.49 for three bananas?
What rube came up with the notion that a fruit born with a perfectly good wrapper needs to be wrapped in petroleum-based plastics?
Here's what one food industry web site had to say about these bad bananas on their web site, referring to these bananas as a "better mousetrap,"
If you ask consumers to list their most popular fruit, bananas would top the list for many. But bananas have one annoying problem: they tend to ripen too quickly for many consumers. Now there is a solution, with Chiquita's new Fresh & Ready Bananas that are packaged in a patented FreshPak plastic sealed tray. The tray lets in just the right amount of air to slow the ripening process naturally, keeping bananas fresh for up to 4 days longer. The product is new in the US.All that for four days?
Apparently these bananas are being test marketed in the fair state of Michigan. To learn more about marketing gone mad, see this article in the Cincinnati Business Courier.
The really amazing thing about this dumb idea is that people actually buy these things. Who are those people?
4 comments:
In a world of always perfectly ripe bananas we will have no banana bread.
I have reservations about bananas at any time. I do like them but they certainly do not fit the eat localy ethic.
Now I know why they call him Grumpy Gord. Point well taken, though.
Ya gotta eat bannanas! They are one of the best sources of potassium. Had a 911 call two weeks ago for a preacher that collapsed in the pulpit - it raised all sorts of a fuss with the congregation. Good P.R. for us though! It turned out to be low potassium! Just buy 'em clean and eat 'em fast.
Downside of this packaged stuff is less old produce for the "Food Pantry" to give out to the poor folks.
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